Covenant is the landlord-retention console your lettings team logs into — every managed property scored against the market, evidence packs ready to send, and a ranked list of which landlords to call this month.
Spend any time inside an independent letting agency and a pattern shows up. The data is there — tenancy dates, rent histories, landlord histories, every property the team has ever managed. The market knowledge is there too. The principal can tell you in one breath which streets are tight, which landlords drift, which postcodes are quietly under-rented.
What’s usually missing is the follow-through. The week-by-week act of turning that book into landlord conversations — with evidence in hand, not from memory — and someone tracking the response and the outcome. The problem isn’t market data. The problem is follow-through.
So properties drift under-reviewed. Landlords go months without hearing anything proactive. Rent reviews happen with thin evidence, or they don’t happen at all. By the time a landlord considers leaving, the agency hasn’t earned the right to keep them. We built Covenant to close that gap — software your team logs into that quantifies the leak, ranks the work, and ships the evidence to back every review.
Fortius Labs is a small London-based company building focused operating tools for industries that have a lot of data and not enough follow-through. Covenant is its first product. The lab’s job is to keep it focused — one customer type, one job, one obvious outcome.
Covenant is built and led by Chris Rowe, founder and CEO of Fortius Labs. [TODO: full bio to be confirmed.]
For the first cohort of agencies, the founder is personally on every audit and every monthly scoreboard call. The product is being shaped by what those first customers actually need — not by what a roadmap document says they should want.
Direct line: [email protected] · fortiuslabs.com
Defensible numbers. Every figure traces to a source we could show a sceptical principal on a call — comparables, market data, the model. No aspirational stats.
Editable packs. Everything Covenant produces is a draft with the evidence assembled. Your negotiators add the local knowledge and the relationship voice. Nothing sends itself.
Your brand, not ours. Reports and packs go out under your name, in your voice. We do the analysis and prep; your agency owns the relationship.
Send us your rent roll. In 72 hours your console is live — a quantified leak report, every property scored against the market, a ranked action list, and your first evidence packs. If the audit doesn’t find a year of Covenant’s cost in opportunities, it’s free.
Get my 72-hour audit